About New Adventures

Established for those who value design, New Adventures began as a trilogy of events between 2011–2013. Each welcomed 650 attendees from across the globe.

The hall

Who are we?

New Adventures is run by Simon Collison and Geri Coady, with support from Greg Wood, Relly Annett Baker, and a small army of friends, volunteers, and extremely generous people.


We always encouraged debate, eager to enthuse and challenge, and move the agenda forward. We attracted world-renowned speakers like Jessica Hische, Jason Santa Maria, Dan Mall, Mark Boulton, and also introduced new voices. What happened in the hall spread far and wide, kickstarting new thinking. Our audience grew more diverse each year, with the attendees representing a broad mix of professions.

By holding our events in Nottingham, central UK, we gave many their first chance to attend a big conference without the expense of a few days in London or Brighton. Attendees came from far and wide, and many took NA to their hearts, considering it the best event they ever attended.

We thought the 2013 event would be our last, and for five years nothing happened. Still, wherever we went folks kept asking when, not if, we would bring back New Adventures. Eventually, we caved in.

We returned!

So, just like (some of) our favourite bands, we’ve reformed. And we’re focused. The time is right to explore an uncertain future together. Tools, frameworks, automation: what value do they offer, and how will they alter the way digital experiences form? Will you be essential or expendable? Did design sleep in while everyone else got busy defining a new rulebook for our industry?

Let's talk about designing smarter and explore ways to navigate a shifting landscape. Let's consider labour and ethics, education and inclusivity, the disappearance of weirdness and fun. Let's reconvene, recalibrate, and re-energise digital design.

New initiatives

Next year we’ll expand New Adventures, with new platforms for high-quality content. We believe design discussion can benefit from a little weirdness, thought for arts and humanities, and more diverse inputs. We want to establish a new possibility space that encourages open thinking and new ways of seeing, and helps us collectively navigate a path through the future of digital design.

We’ll establish a bold online platform for voices old and new, with less friction between having an idea and publishing it. We hope to partner this with quarterly print material, and smaller events like workshops, panels, and perhaps even exhibitions of creative digital design.

More info soon

We'll improve this page and add a little more background soon : )